ABOUT CRADLE INDUSTRIES
We Bring Everyday Essentials Closer to Home
At the heart of everything we do is a simple belief:
We grow when the communities we serve thrive.
We are not just a business — we are neighbours, parents, and partners living and working within the very communities we serve. From the bustling towns to the most remote villages, our mission is to bring essential, affordable, and high-quality everyday products into the hands of real people — people just like us.
Through brands like Velvia, and beverages such as Oasis Drops, Turbo Charge, and Lime Lite, we’re building a portfolio of trusted products that meet the daily needs of families across Kenya — not from a distance, but from within.
Our work goes beyond selling. We're helping young people find work, reducing plastic waste through local recycling efforts, and ensuring that the value we create stays within the communities that build us. Every bottle, every diaper, every pack we deliver reflects a shared dream of progress, dignity, and wellbeing.
Our Purpose
Guided by strong values and a clear vision, we're committed to making a positive impact in East Africa.
Our Mission
To deliver trusted, essential products that enhance daily life — while creating shared value for the communities we call home.
Our Vision
To become East Africa’s most community-rooted, sustainability-driven consumer goods company — known not just for what we make, but how we uplift.
Our Products
Quality essentials designed with your needs in mind, sourced responsibly and made accessible.
